Since 1995 our group has gained a leading role in Jordan’s domestic fashion retail sector, our team of over 100 members managing our 14 branches, is committed to maintain market leadership by their continuous efforts to sustain and elevate customer satisfaction.

An inheritance of over one hundred years of family values and honest business practices has been the foundation of our commitment  to our partners and costumers,  these same values have been also our guide and basis to strive into the future and surpass our goals and successes. 
This heritage coupled with the open minded approach of the new generation and the adoption of modern business technology has ensured our continued success story.

As fashion is our business we have diversified our portfolio of international brands  for both men and women. Our “collection” includes world class brands from Germany and Italy. Our relentless efforts are driven towards providing the latest high quality fashion at the best price and variety for our customers at home and in the near future throughout the region.

Our success will continue as our commitment to quality and customer satisfaction grows stronger.


    Nasser Abu Khalaf
    Group Founder and President